Customers are increasingly using ChatGPT to research products, compare options and make buying decisions. New data shows how that shift is changing the path from discovery to purchase.
Customers Aren’t Just Searching Anymore. They’re Asking ChatGPT What to Buy. Read More »
New research analyzing more than 98,000 ChatGPT ads shows why businesses need a different strategy for ad creative, conversational intent and landing pages.
Angi reports a 34% reduction in cost per lead from ChatGPT Ads. Its early results offer important lessons for HVAC, roofing, plumbing and other home service companies.
Early results from Jotform, Stream and Talkpal provide some of the first substantive evidence of how ChatGPT Ads are performing as a customer acquisition channel.
Are ChatGPT Ads Working? Early Advertiser Results Are Starting to Come In Read More »
ChatGPT considers the conversation, context hints, ad copy and landing page when evaluating relevance. We explain what businesses can control and what remains with OpenAI.
How ChatGPT Decides When Your Ad Is Relevant to a Conversation Read More »
ChatGPT advertising doesn’t work like Google Ads or Meta Ads. We look at what changes when conversation context, customer intent and context hints become part of the advertising model.
ChatGPT Advertising Is Not Google Ads or Meta Ads. Here’s What Changes. Read More »
