ChatGPT Advertising

Advertising With Context

Google advertising largely begins with what someone searches for. Meta advertising largely begins with the people or audiences an advertiser wants to reach. ChatGPT begins somewhere different: with the conversation already taking place.

That conversation can provide context about what someone is asking, considering or trying to accomplish. As the conversation develops, that context can make a product, service or business commercially relevant, whether the person began by looking for it or the opportunity became apparent through the conversation.

That changes the starting point for the advertiser. Instead of beginning with a list of searches to target or an audience to reach, we begin by understanding the circumstances in which the business can become relevant to someone using ChatGPT.

The conversation isn’t simply where the advertisement appears. It is what gives ChatGPT the context to determine when an advertising opportunity exists.

Building the Customer Intent Map

A customer opportunity inside ChatGPT can be direct and immediate, with someone explicitly looking for a product, service or business. In other conversations, the commercial opportunity develops as the conversation progresses and additional context emerges.

Conversation Intent Mapping is how we model that full range of possibilities for each client. We account for the obvious ways someone could already be looking for what the business provides, as well as the situations where the business becomes relevant because of the context developing within the conversation.

The result is a customer intent map built around the full range of ways someone could become a customer inside ChatGPT.

Building the Advertising

The customer intent map gives us the different ways someone could become a customer inside ChatGPT. We use those scenarios to develop the context hints that describe when the business and its advertising could be relevant.

Unlike a keyword or a predefined audience, a context hint describes the situation surrounding the customer opportunity. ChatGPT considers that information together with what is happening in the actual conversation to determine whether an advertisement is relevant.

We develop the context hints and advertising around the different types of customer intent identified in the map. Someone already looking for what the business provides represents a different opportunity from someone whose need becomes apparent through the conversation, and the advertising can be built accordingly.

The result is ChatGPT advertising built around the different ways people can become customers inside a conversation.

Check Availability & Pricing

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