Two Paths to Customers

We help businesses turn AI answers into a source of customers through AI Visibility and ChatGPT Advertising.

01
ChatGPT Advertising

Reach Customers Inside ChatGPT

A Different Kind of Advertising

ChatGPT advertising works differently from traditional search advertising. Instead of relying only on a specific search term, ChatGPT considers the context of the conversation to match ads with what someone is asking about, learning about or trying to understand.

  • Conversation Context

  • Business Relevance

  • Contextual Ad Matching

Finding the Conversations That Matter

Conversation Intent Mapping identifies the customer needs, questions and situations we want to reach. We use that intelligence to develop context hints that help ChatGPT understand when your business and advertising may be relevant to the conversation.

  • Customer Needs

  • Use Cases

  • Context Hints

Turning Intent Into Customers

Reaching a relevant customer through ChatGPT advertising is the starting point for turning that interest into new business. We align the offer, advertising message, destination and conversion experience to create a clear path from ChatGPT to becoming a customer.

  • Offer

  • Ad Message

  • Conversion Path

02
AI Visibility

Become Part of The Answers

Visibility Beyond Advertising

Not every opportunity to reach customers through AI answers requires a paid advertisement. Answer Engine Optimization (AEO) helps businesses become part of the answers AI provides when their products, services or expertise are relevant to the questions people are asking.

  • Organic Visibility

  • Answer Relevance

  • Customer Discovery

The Answer Comes First

AI answer engines respond to the context and purpose of each conversation, whether the request is broad or specific. They provide information that helps the person accomplish what they are asking them to do. For a business to appear in that response, it needs to provide information that helps form the answer.

  • Conversation Purpose

  • Business Knowledge

  • Answer Opportunity

Building Content and Authority

A business’s visibility in AI answers depends on more than its website content. Relevant information, credibility and authority help establish why that business belongs in the answer, giving AI services evidence to draw on when responding to customer questions, needs and situations.

  • Substantive Content

  • Credibility

  • Authority

03
The Bigger Picture

More Ways To Get Customers

From Conversation to Customer

AI recommendations change when a business can become relevant to a potential customer. Someone may ask AI directly about a product, service or business, or commercial intent may become apparent through the context of a conversation that started for another reason.

In both cases, more of what traditionally happened across searches, websites and other sources can now happen within AI conversations. People can gather information, explore options, compare them and decide what to do next without having to start a separate search each time they need more information.

For businesses, that creates opportunities across different points in the conversation: reaching people who are already looking for what they provide and reaching potential customers earlier, when the commercial opportunity first becomes apparent within the conversation. That is what makes AI conversations a different source of customers.